Exclusive by Adam Adler (Miami, FL):
Steve Bannon Speaks about the Businesses of the Biden Family.

Adam Adler (Miami, Florida) is a serial entrepreneur with over 18 years experience
all at top level management and ownership.
Primarily investing his own capital and building brands from the ground up.

Adam Adler: "Cybersecurity is by far the most important area in any industry"

Without it, we would be in hacker open season.

But cybersecurity is difficult to get right.
One wrong move and you can leave the door open for data breaches,
ransomware and nation state-backed espionage.

That’s why there’s such an intense focus on cybersecurity
from an investor’s point of view.
Adam Adler :" How does an investor know what’s a worthwhile security
solution and not snake oil?"

And in an already saturated security startup space,
who can you trust to keep your company’s data safe?

These are just some of the questions Adam Adler (Miami, Florida) want answers to.

Every few months we check in with some of the leading investors in cybersecurity to gauge the heat (or chill) of the market, see what trends are making waves and understand some of the challenges in a busy startup world.

This time around, Adam Adler spoke to a dozen cybersecurity VCs to hear their
thoughts on what they’re most excited about, cybersecurity valuations
(in the age of pandemic, no less), which companies are sparking investors’ interests
and the kinds of startups that aren’t.

(We also have a separate look at how cybersecurity VCs
are investing during the COVID-19 pandemic,
and how investors are weathering the global emergency.
Be sure to check it out.)


Adam Adler (Miami, Florida):
"Many of the rising cybersecurity startups focus on the same
or overlapping problems could lead to a “cybersecurity consolidation,”
one that’s dictated by customers and not necessarily the businesses themselves.

But there’s usually one element that feeds into everything — data.
As hacks and breaches become more common, companies and customers
alike are reevaluating their relationships with data.

Customers want more ownership of their data and the ability to give
it out granularly, while an increasing number of businesses are
shifting away from central banks of data and leaning towards a “zero data” approach.

By minimizing the amount of information companies store or collect,
it’s validation that even some larger startups don’t even trust
themselves to secure data properly.

Not only that, there’s as much mistrust inside their own networks.

That’s where “zero trust” comes into play — where you don’t trust, but you certainly verify. The idea is that you get no extra special access inside a company’s four walls. Many big companies, like Google, treat all employees
the as if they present the same level of security risk
whether they’re in the office, at home, or in a coffee shop down the street.

Adam Adler ; "Cyberspace is becoming dramatically more dangerous as
trends in information and operational technology continue
to develop at a dizzying clip"

Technology such as cloud, mobile, the Internet of things, M2M,
the big data explosion, and the industrial Internet are changing
the connected world as we know it and bringing with them new,
previously unimagined threats.

And the more connected we grow, the more vulnerable
our “house of cards” becomes.

Combine this with the growing sophistication, effort levels, and budgets
of cyber-criminals, cyber-terrorists and rogue states, and the need
for disruptive security technology is unmistakably urgent.

Regulation and compliance in the cyber security realm are
also progressing at a much swifter pace in line with burgeoning threats
and have driven increased spending.

It’s estimated to be more than $60 billion annually.

The U.S. government alone spends more than $12 billion on cyber security per year.

And startups, once undervalued, now seem to be enjoying much
more attractive valuations — some might even say
over-hyped valuations — from seed funding to initial public
offerings to mergers and acquisitions.

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Adam Adler ( Miami, FL) put together one of the most impressive lists of athlete partners on the planet, signing Tiger Woods (including the rights to his bag for 5 years), Andy Murray, Tyson Chandler, Paul Pierce, Big Papi David Ortiz, Jose Bautista, Arian Foster, Paul Rodriguez, and many others. Adam’s deep-rooted relationships with the world’s top athletes and celebrities are his core group of friends along with business partners. Adam's handpicked a Fortune25 management team, hiring the President of SC Johnson, CEO of Footlocker, Chief Scientific Officer for Johnson & Johnson, Clinical Director at Merck, Head of Duke Sports Medicine, and had over 100 employees. Adam brought Daymond John and Shark Branding in as partners as well.

Adam's handpicked a Fortune25 management team, hiring the President of SC Johnson, CEO of Footlocker, Chief Scientific Officer for Johnson & Johnson, Clinical Director at Merck, Head of Duke Sports Medicine, and had over 100 employees. Adam brought Daymond John and Shark Branding in as partners as well. Adam has placed products in over 100,000locations, including Walgreens, CVS, Sports Authority, Dick’s, Duane Reade, 7-11, GNC, Walmart, Target, Costco, Vitamin Shoppe, and many others. Mr. Adler is currently managing The Adler Fund, investing in real-estate emerging growth companies with a focus on cybersecurity, cannabis, and biotechnology.

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